ASA, Identifix Renew Member Benefit Program

ASA members enjoy lower pricing for repair information

COLLEYVILLE, TEXAS, April 21, 2014 – The Automotive Service Association (ASA) and Identifix Inc.®recently renewed an agreement that allows ASA members to access Direct-Hit® at a reduced cost. The web-based automotive repair information service is available to ASA members for only $144 per month. In addition, new subscribers under the ASA program are eligible for a $30-per-month discount for the first three months of their subscription to Identifix Direct-Hit.

“Identifix has the privilege of continuing our longstanding relationship with the Automotive Service Association, providing ASA members with technical information, both online and hotline, that delivers high return-on-investment at an exceptional value,” said Richard Gunderson, vice president of business development for Identifix. “As more ASA member repair shops subscribe to our online tool, Direct-Hit, the entire network of shops will benefit through access to more fix information, as well as an even deeper discount.”

ASA has had strong ties to Identifix for many years and is honored to have them as an associate member and benefit provider. “The complexity of today’s vehicle demands having the right information to properly diagnose and repair the vehicle. The ASA/Identifix agreement not only saves shops $180 a year compared to standard pricing, but the time and money saved through using their product and service could be significantly greater. I encourage our members to take advantage of this special discount,” said Dan Risley, ASA president and executive director.

In addition to offering Direct-Hit to ASA members at a reduced price, Identifix is also a regular exhibitor at ASA’s annual NACE/CARS event. Be sure to visit Identifix at booth 30003 at NACE/CARS 2014 in Detroit July 31-Aug. 1, with additional industry events taking place throughout the week.

Identifix delivers information that helps automotive repair professionals diagnose and repair vehicles efficiently, accurately and profitably. With more than 600,000 hotline archives, Direct-Hit is the industry’s largest source of continually updated, experience-based information for what breaks on vehicles, when the issue commonly occurs and how to fix it. Direct-Hit also includes genuine OEM service and repair information for unedited factory data shops rely on.

To learn more about ASA’s dedication to service and repair professionals, the value of ASA membership and how to join, visit or call (800) 272-7467, ext. 361.

The Automotive Service Association is the largest not-for-profit trade association of its kinddedicated to and governed by independent automotive service and repair professionals. ASA serves an international membership base that includes numerous affiliate, state and chapter groups from both the mechanical and collision repair segments of the automotive service industry.

ASA advances professionalism and excellence in the automotive repair industry through education, representation and member services. For additional information about ASA, including past news releases, go to, or visit ASA’s legislative website at

Contact: Angie Wilson
(800) 272-7467, ext. 116

Written by Developer Autoshop

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